PANTA RHEI - SPRING/SUMMER 2023

Georgia May Jagger is the embodiment of the cool London girl - she represents a look that celebrates uniqueness, exudes a self-evident nonchalance and playfully experiments with different styles. The new Spring/Summer 2023 collection “Panta Rhei“ also unites different design trends, combines the old with the new and celebrates a harmonious togetherness in which there are no limits to the imagination and everything is in flow.

In the campaign, this is realised through expressive, almost dance-like movements, versatile looks and a bright and modern visual language. Georgia May Jagger, daughter of music legend Mick Jagger and top model Jerry Hall, represents a new, younger generation of international personalities and presents the highlights of the collection in her very own style.

The campaign shines in bright white for the spring/summer season. The focus is on Georgia May Jagger and the AIGNER creations, which were captured lively, modern and varied in images and film. The campaign was again photographed by internationally renowned photographer Liz Collins at Big Sky Studios in London.

The campaign outfits were custom-made for the shoot and staged by fashion stylist Cathy Kasterine. Inspired by the bag designs, individual creations were realised. The DIADORA Bag Griffata is combined with a blazer dress made of the same fabric, creating a classy all-over look. A bright red leather dress in combination with the ISA Bag in “Flux Red“ and open platform slippers becomes a summery-extroverted outfit. The LUISA Bag in “Soft Pink“ is styled with an elaborately draped satin blouse in the same shade and a high-waist skirt in black leather. This is also found in the look with the MATERA Bag, this time combined with a delicate fine-rib jumper. The LEONIE Bag in “Demi Brown“ and soft flowing silk pyjamas create an elegant overall look.