THE CUT

Fall/Winter 2024 Campaign

Leonie Hanne is a symbol of modern luxury and zeitgeistshe shapes and influences the fashion worldwith her wide reach on social media. With her powerful aura, delicate femininity and passion for fashion,she embodies the DNA of AIGNER as the face of the new campaign. Fashion photographer Andreas Ortnerstaged the influencer with 4.7 million followers on Instagram confidently, elegantly and sensually in the currentplace-to-be of high society – the luxury hotel Rosewood in Munich‘s old town.

The Fall/Winter 2024 collection “The Cut“ stands for traditional craftsmanship with a modern twist – classiccuts with nostalgic elements meet new trend shapes. This combination of tradition and the present is alsoembodied by the backdrop of the shoot: a time-honored building full of history pulsates and is a place ofcurrent events.

Leonie, dressed in an eye-catching scuba dress, moves elegantly through the historic staircase of the hotel andpresents the new DIADORA pochette in “Dew Rose“. In a cool pose, the influencer is lying on a blue velvetsofa and looks daringly into the camera - she is wearing a long-sleeved leather dress with matching boots in“Cognac“ and the CYBILL Bag Coccodrillo in “Plum“. The EVE Bag in elegant nubuck leather is accompaniedby an extroverted look with a slightly transparent bell skirt in grey. The leopard print is a timeless classic infashion and currently more important than ever: Leonie stages the new It-Bags DION Bag Leo and CYBILL BagLeo in the Jazz Bar Montez: subdued light, dark colors, lots of gold - the perfect backdrop for the sensual all-over leo look with bomber and pencil skirt. The MARCELLA Bag and the MADDISON Bag are perfectly styledwith a satin jumpsuit and blouse. On the balcony of a suite with a view of the baroque facades of Munich‘sold town, Leonie poses confidently with the DELIA Bag in “Burgundy“ and a beige cape. All the looks in thecampaign are tailor-made unique pieces, designed by AIGNER Art Director Christian Alexander Beck.